Archive for the ‘Impact Hollow’ Category

You Bet Your #@% “Greed is Good”

Thursday, March 12th, 2009

By Charlie Crowell for Impact Hollow.com

Ever since the movie Wall Street was released in 1987, there has been  an ongoing (and usually lopsided) debate about greed.

In the movie, investor and inside trader Gordon Gekko, played by Michael Douglas, gives a speech to the shareholders of a money-losing company called Teldar Paper.

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Gekko says, “The point is, ladies and gentlemen, that greed – for lack of a better word – is good. Greed is right. Greed works. Greed clarifies, cuts through and captures the essence of the evolutionary sprit. Greed, in all its forms – greed for life, for money, for love, knowledge – has marked the upward surge of mankind. And greed – you mark my words – will not only save Teldar Paper but that other malfunctioning corporation called the U.S.A.

As politically incorrect as it may be, especially in these times of economic peril, Gekko was absolutely right.

American Heritage Dictionary defines greed as “an excessive desire to acquire or posse more than one needs or deserves, especially with respect to material wealth.”

What a ridiculous definition! Right off the bat it raises more questions than it answers.

What constitutes an “excessive desire”? Excessiveness to one might be woefully inadequate to another. Who gets to make that call?

And who gets to decide how much one “needs or deserves”? Last time I looked, we were still operating as a free-market system where, for the most part, people are rewarded in direct proportion to their contribution.

The truth is, we are all greedy. It’s human nature. You might not like the word but it fits. By being greedy (in other words, going after what you want) you’ll do more for the human race than in any other way.

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Why? Because the only way you can get what you want is by providing some sort of valuable product or service to others. And the more you want, the more intensely you’ll have to work to get it - the greater will be your contribution. That’s how it works.

Greed is good. It’s as good as the ability to provide for your children – as good as the doctor’s bills it pays – the education it provides - the safety and security it affords - the dreams it fulfills – the jobs it creates – the taxes it pays – and it can also enable you to help others who are perhaps less ambitious, or,  for whatever the reason, unable to help themselves.

Now, to be sure, greed has a dark side. Gordon Gekko was, after all, a villain. Once you enter the realm of illegal, immoral or unethical behavior, then greed takes on a whole different meaning.

But for most of us, greed gets us out of bed in the morning and provides much needed direction in our lives. Going full tilt after the things we want is very healthy indeed. And it has lead to most of the great creative and innovative strides of mankind.

So get good and greedy – for lack of a better word. It’s a necessary step toward accomplishment.

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And, by the way, a sequel to Wall Street entitled Money Never Sleeps is currently in the works. It looks like Michael Douglas is returning as Gordon Gekko… so I guess the debate will continue.

But at least now you know the truth.

Do you agree or disagree?

Have an opinion or comment?

We’d love to hear your thoughts!

Copyright 2009 ImpactHollow.com. The information contained in this blog may not be published, broadcast, rewritten or otherwise distributed without the prior written authority of ImpactHollow.com.

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“Marketing is Everything”

Monday, July 28th, 2008

by Charlie Crowell

 

In our hypercompetitive world, businesses seldom have much of an advantage when it comes to the products or services they sell. The reality is most businesses offer the same stuff as the other guy, whether online or on Main Street.

 

And customer service is seldom so incredibly superior that it can be called a great advantage. After all, we all hire from the same labor pool. The chances of any business hiring a staff of superstars (and keeping them) is incredibly slim. Nope, no competitive advantage there (although we’ll discuss that more later because your service can indeed be a great marketing tool).

 

Maybe you’ll say you have a great location. That might be true but great locations cost a lot more money and put a lot of pressure on your bottom line. Besides, we’ve all seen dinky, of-of-the-way places prosper while high traffic sites fail.

 

At Impact Hollow, we are absolute believers that marketing is everything… and we believe that any business can dramatically improve its sales and profits by learning more about marketing, and applying what is learned.

 

And we’re not talking running Super Bowl ads. Marketing needn’t cost a lot. In fact, some of the best marketing campaigns ever created have been low budget affairs that swept businesses into the spotlight overnight. And remarkable marketing isn’t particularly difficult once you get the hang of it.

 

Here at Impact Hollow, we will be constantly offering new marketing ideas you can use to drive sales. We’ll spend a lot of time on that misunderstood topic – creativity. We’ll reveal fun and effective techniques of self-promotion. We’ll help you chart a course to greater prosperity… and we’ll save you a ton of money that you might otherwise squander on rip-off marketing schemes.

 

Along the way, we’ll do case studies and explain what works and why – and what doesn’t work. We’ll visit some of the most exciting marketing success stories and we’ll explain why “marketing is everything”. We’ll show you how to drive traffic to your web site and dazzle customers with innovation.

 

It doesn’t matter if you’ve been in business for decades, or jumped in to the entrepreneurial world yesterday. Even if you are just formulating a new business plan, you need Impact Hollow because in the end, your marketing message will do more to differentiate your business from the competition that even the products or services you offer.

 

© 2008 Charlie Crowell All rights reserved. This material may not be published, broadcast, rewritten or redistributed.