Archive for the ‘Running Your Business’ Category

The Contradictory Lives of Teenaged Employees

Tuesday, November 18th, 2008
****
…and how to get through it together - sanity intact! 
 
By Alison Hewitt for Impact Hollow.com.
****
As an employer you may be willing to tolerate the problems associated with teen workers, but understanding exactly what you are up against can help iron out a lot of the wrinkles. With turnover rates as high as 400% among the 16 – 19 year olds, it’s a good idea to do whatever you can to stop the bleeding. All that bleeding is costing you money, time and frustration.

 

Teenaged employee

 

Let’s face it. Being a teenager isn’t always that great. Their world’s are constantly changing. They are going through some serious physical and emotional changes, they are subjected to pressure from peers and many are from single-parent homes or homes where both parents work. Plus they are bombarded by unrealistic and often bizarre media imagines that can exercise great and damaging influences on them.

 

To a large degree, being a teenager means being a walking, talking contradiction. They see themselves as staunch individuals, yet they cling to their social groups so tightly that they dress alike, talk alike and behave alike to the point that individuality seems nonexistent.

 

Teens naturally like to learn new things but they resist being taught - another contradiction. They see being taught job skills as unnecessary, boring or embarrassing.

 

Teenaged Fast Food Employee

 

They also fight for independence - but at the same time demand to be taken care of.

 

Physiologist agree, teens can get bored easily, have freightingly limited time perspective, can be subjected to mood swings and are often victims of that relentless peer pressure.

 

As employees, they can range from problem laden disasters – to helpful, hardworking, dedicated assets to your business.

 

For best results, start at the beginning – the interview.

 

Fortunately, teens aren’t anywhere near as sophisticated as more seasoned job hunters. They are not as good at telling you what you want to hear.

 

Hit them with questions that will give you indications about their work ethic. Find out if their parents are supportive about them working. Ask them if any of their friends have jobs. Ask them about school activities. Such involvement is usually a good sign provided they have enough time to actually work. Good grades tend to be a positive too.

 

Then let them know the job requires some sacrifices and that they will have some learning to do. If you have a dress policy – explain it up front. Teens can be pretty sensitive when it comes to what they wear (which goes back to that not-so staunch individualism mentioned above).

 

The goal here is not to scare them away. It’s just that by hiring them, you are entering into a relationship. All relationship can be tricky so you want to stack the cards in your favor to insure it works.

 

Probably the greatest leap forward for any small business toward making the teen employee work experience successful is to write out the questions you need to ask during an interview. Don’t rely on memory. Take the whole process seriously. Write down 20 or 30 penetrating questions and use them when talking to these kids. It will be endlessly helpful. The little bit of time required to do this will pay big dividends.

 

Copyright 2008 ImpactHollow.com. The information contained in this blog may not be published, broadcast, rewritten or otherwise distributed without the prior written authority of ImpactHollow.com.

Marketing Lessons from Captain Carvel

Thursday, August 28th, 2008

by Charlie Crowell

Some years ago, I owned a Carvel Ice Cream franchise. At the time, Carvel Corp. was still being run by its founder, Thomas Carvel. Old Tom was in his 80’s by this time and while a remarkably successful marketer, he really should have turned the business end of the company over to others years earlier.

Long Forgotten Capt. Carvel

 The problem was, Carvel was stuck in a time warp. The stores had not aged well, the product line was in a state of limbo and the point-of-purchase materials were pathetic.

At one point, I stumbled upon an old image of Captain Carvel. This was a character Tom came up with back in the early 1970’s. A series of comic books was produced featuring Capt. Carvel back then, but the character had since slid into obscurity.

Wasn’t long before I decided to make the first-ever life-size version of the Captain. By using a sheet of plywood, a jigsaw and some acrylic paints, my humble vision came to life. I even added a cartoon bubble pushing our highly profitable ice cream cakes.

 

Capt. Carvel in all his glory.

Much to my surprise, Capt. Carvel became something of a sensation. Hardly anyone had ever heard of him and he was as corny as hell – but he captured the imagination of a lot of our younger customers.

Customers were always asking about him and local teenagers began dressing up as Capt. Carvel for Halloween, or so I was told by some of my high school aged staff. 

And, the one dimensional superhero was portable. We took him along when we sold ice cream at fairs, festivals and other off-site locations.

There are, of course, plenty of businesses that use these types of “cut outs”. If you create a lot of them, your business can take on a colorful cartoonish look and by having your characters “speaking” with cartoon bubbles, you can get your message across in a unique way. How far you take it is up to you but it’s a relatively inexpensive way to make your business unique and build a one-of-a-kind image.

Dagwood's Character Cutout

Dagwood's Character Cutout

Now obviously you can’t use characters you don’t own. Copyright laws apply. But, coming up with your own characters can be a lot of fun and you can develop them to your specific needs. Struggling local artists can often be found to help.

We’ll touch more on this subject in the weeks and months ahead. Stay tooned.

Old Disney-MGM Studios Cutout Even Had Flashing Flashbulbs.

Old Disney-MGM Studios Cutout Even Had Flashing Flashbulbs.

Revolutionize Your Business - Courtesy of Disney

Tuesday, August 26th, 2008

by Charlie Crowell

 

Anyone who knows me reasonably well knows that I’m a big Disney fan. Of particular interest to me is Walt Disney World here in Florida, just a three hour drive from us in Boca Raton.

 

There are plenty of reasons to like Disney. My kids were raised on Disney films and vacations to WDW. But my interest in it all has been a little different than you might imagine.

Mickey Mouse can help!

Mickey Mouse can help!

 

Back in the 80’s, Disney started attracting attention for its business operational talent. Over the years I’ve become quite a student of this aspect of the business, going so far as to attend Disney collectible shows in search of internal Disney manuals, booklets and other literature.  Yes, this marketing thing sometimes gets a little out of hand… and yes, I’m a part-time spy.

 

Consequently, Impact Hollow.com has a whole category devoted just to learning “how Disney does it”. It is here that we examine how Disney manages to maintain such a high level of quality service and has become the premiere example of service through people.

 

There’s a lot to be gained for you and your business. Here we pull back the curtain and reveal the service, creativity, marketing, and management techniques and secrets that have made the Disney theme parks the most popular vacation destinations in the world… and have propelled Disney to revenues exceeding $30 billion.

 

Disney’s success certainly didn’t happen by accident.

 

So let’s get started with a quick lesson about expectations. One of Disney’s philosophies says, “Poor performance only exists because it’s tolerated.”

 

When you start working at Disney, you learn right away how critical you are to the company and equally important, you learn what is expected of you.

 

Take a look at this card Disney hands out to new hires.

 

 

Now imagine your employees knowing, understanding and practicing these vital steps. It’s a quick way to dazzle your customers and it can literally be implemented overnight. The truth is, most lousy employees are only lousy because they don’t know better. Their training in minimal and service expectations are never clearly defined so they just fall in line with the other employees.

 

The fact is, offering outstanding service can kick the shorts off your competition. It’s a reasonably low-cost, high impact solution for your business… but the first step is for you make the commitment.

The Biggest Hurdle to Marketing Your Business

Friday, August 15th, 2008

By Charlie Crowell

 

I stumbled upon a recent article about how Koreans are working long hours and it’s stifling their creativity. The whole premise was based on some reasearch done by the Samsung Economic Institute.

 

The problem is not unique and I really question whether a full fledged study was needed to draw this conclusion. Anyone who owns a business knows how time is consumed to the point where anything not absolutely critical to the operation of the business is cast aside.

 

This means, of course, no new ideas acted upon, no creative enhancements to the business are executed and potentially rich opportunities are neglected. It’s just the way it goes. It’s the trap that catches almost everyone. And in time, the business slides into averageness - just another promising business that got bogged down and stalled.

 

And that’s the challenge. How do you step away from your business enough that you can devote time to creative endeavors?

 

I’m fond of saying that remarkable success in business (or any other endeavor) is abnormal. It has to be because of the comparatively few who attain it. So, if you operate your business “normally”, like everyone else, you are guaranteeing yourself mediocrity at best.

 

Right now, start devising ways to free up productive time – valuable time during which you can start applying some of the creative marketing ideas you’ll find here at Impact Hollow.

 

If you allow yourself to be tied up in everyday tasks, you’re just being normal – a condition worth avoiding.