by Charlie Crowell
This is part of an ongoing discussion about promotional vehicles. The core question is - Should your business have one?
The answer isn’t simple. We say, definitely maybe… but probably not.
We’ll dig deeper into this topic later but today I thought we’d take a quick look at what could be called “extreme promotional vehicles”. These are cars, trucks and even buses that are so dramatic that they become minor attractions in their own right.
When people start taking pictures of your vehicle and want to be photographed with your vehicle, you just might be on to something.
Here are a couple examples – the first being a Hummer wrapped in cartoon characters. If you don’t recognize any of the characters it’s because they are seen on Teletoon, the Canadian kid’s network.
Then there is the Disney Vacation Club bus used at the Walt Disney World Resort in Florida. What Disney did was take an old 1937 White bus (White was the name of the company that manufactured the bus), restored it and slapped the DVC logo on the sides.
It’s an interesting old bus with a history. Hundreds of these things were built for the national parks out west. Often called Yellowstone buses, the top was canvas and could be rolled back allowing tourist to stick their heads out for better viewing of mountains, geysers, canyons and wildlife.
Anyway, Disney modernized their bus, updated the drvetrain and, of course, added air conditioning.
It’s an example of a promotional vehicle that is so unique that pictures of it can be found in personal photo albums around the world. People are just attracted to it.
The bottom line here, as it applied to your small business, is this. Will a promotional vehicle actually help you sell more of your products and/or services? Is it worth the expense? Will you get a decent return on it? Will the return be measurable? And finally, could the money be better spent in other, more lucrative areas?
Tough questions that should be applied to any expenditure.
Do you agree or disagree? Have an opinion or comment? POST IT!
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