by Charlie Crowell
A while back I wrote a piece about Stew Leonard’s, the world’s busiest dairy store. This is sort of a follow up to it. To say that ”Stew’s” is innovative and creative might be a gross understatement… but the store wasn’t always the fun filled, imaginative place it is today. The business had a rather humble beginning. It wasn’t until they adopted the “How can we better serve our customers” philosophy that things seem to really get going.
I was up in Connecticut recently and stopped at the Stew Leonard’s in Danbury. I took these pictures because I wanted to show you why “Stew’s” is sometimes called the Disneyland of dairy stores.
It wasn’t particularly busy when I was there because it was late in the evening… but things were still humming along.
Keep in mind that the characters in the photos are animated. They move, dance, talk and sing. The songs are cheerful Stew Leonard songs. A little corny but no one is complaining. During any visit you will see kids memorized by these performing farm animals and products.
But even this doesn’t tell the whole story. There’s a little matter of great service, enthusiastic employees, and a super line-up of products and services. No wonder marketers and operations people fly in from around the world to partake in this phenomenon.
Do you agree or disagree? Have an opinion or comment? We’d love to hear your thoughts!
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